3 Comments
User's avatar
Mari Amman's avatar

Time and energy?...photo is intensely visual and technical already. How much tech software and financial resources does one need for this? Nothing replaces real shows and relationships. These virtual installations are neat, yet a photographer is going to need to cooperate with someone doing that work or take even more time that may or may not return value to creating.

Expand full comment
Michael Foley, New York, NY's avatar

Just a few more tools in the tool chest to have our work out there, increasing reach, sales and awareness. I've had a gallery for 19 years and nothing will ever replace the experience of the gallery and all that comes with it.

Expand full comment
Mari Amman's avatar

Exactly. The tech/preview is yet an added ask on artists. After 24 years, I have to ask myself seriously about the amount of energy put into tasks and ensure the focus remains in the direction of sustaining viewer and collector engagement. Most of the collectors I met were indifferent to the new 'dazzling' tools. That said, it could be a wonderful value add with health relationship balance. I have personally benefitted from having a friend mock-up public-art proposals because I lacked the software, tech resources, or energy to do it myself.

Expand full comment